Mariya Nurislamova initial manufactured her mark for a serial entrepreneur from the magnificence-tech Area. In 2014, she co‑Established Scentbird, a fragrance‑membership services pitched as the “Netflix for perfumes.” The System rapidly scaled to over seven hundred,000 regular monthly subscribers within the U.S. and Canada, featuring entry to 800+ designer scents.

Under her leadership, Scentbird lifted in excess of $twenty five million in enterprise cash, participated in Y Combinator, and became financially rewarding by 2019, producing once-a-year revenue north of $one hundred million with growth of 45–fifty% year-in excess of-year. Her tips—to "start tiny and never stop trying"—has resonated with lots of emerging business owners.

But starting all-around 2018, Mariya introduced a parallel aspect to her persona: spiritual Instructor, intuitive, channel, artist, and author. Launching the YouTube channel “This Is Mariya”, she regularly provides guided meditations, Electricity‑channeling sessions, and mystical talks focused on chakras, manifestation, quantum acceleration, cosmic beings, and even more. The channel has grown to ~102,000 subscribers and one,two hundred+ video clips, along with her broader existence throughout TikTok, Instagram, Spotify, and podcasts achieving about three hundred,000 followers .

Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s twin id—business CEO by day and spiritual guru by night time—rarely intersected publicly until finally mid‑2024. That’s when Organization of Fashion spotlighted her beliefs about humanity residing in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “among the higher… sources of knowledge of 3D planet earth warfare”.

These sights ignited a wave of on line backlash:

YouTubers which include Keya’s World and Zachary Michael publicly mentioned they'd no more operate with Scentbird.

Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and suggested followers to ditch Scentbird.

Social networking customers were particularly appalled by promises that disorders like cancer or AIDS might be cured in a week, miscarriage was “a preference,” and Bodily attributes (e.g., crooked enamel, hair shade) held spiritual significance.

Nonetheless, Mariya stays resolute. She maintains her spiritual material is separate from her CEO obligations, stating she makes use of only “Mariya” in spiritual channels to protect Scentbird’s model.

The Power of Duality

Strengths of Mariya’s Approach

Genuine Differentiation
Her fusion of corporate results and spiritual apply sets her aside—creating a deeply own brand name with pathways into membership, retreats, non-public sessions, and guided ordeals .

Scale and Strategic Self-discipline
Scentbird’s dependable development underscores her power to translate vision into operational fact, while her spiritual aspect drives a in the same way expansive material motor.

Community Depth
The consistency and intimacy of her written content—guided meditations, Q&As, and Reside courses—foster strong Neighborhood bonds between followers seeking spiritual transformation.

Emerging Challenges & Fractures
Manufacturer Track record Chance
The spiritual content has developed unease between influencers, prospects, and investors who're unpleasant associating Using these metaphysical narratives .

Information Legal responsibility
Bold overall health statements and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical individuals, or regulatory teams worried about misinformation.

Cross‑Id Confusion
While Mariya insists on separating her two worlds, critics argue the identities currently overlap—Specifically by way of her involvement in Scentbird‑connected articles and sponsorships.

Navigating the long run
Strategic Selections
Compartmentalize
Mariya could retain a transparent boundary—retaining her mariya nurislamova spiritual identification beneath a distinct name and System while keeping Scentbird separate and manufacturer-neutral.

Combine
By weaving spiritual and wellness things into her corporations—which include scent + meditation kits—she could lean right into a wellness‑centric brand name evolution.

Clarify Messaging
Tonal equilibrium—grounding her spiritual written content with steerage disclaimers or scaling back again controversial metaphysical claims—could broaden her appeal and cut down friction.

Validation by Response
Regardless of backlash, Mariya proceeds to develop her spiritual ecosystem—from charging $1,111 glastonbury retreats to $125,000 personal transformational activities, on-line channelling classes at $3,000, and her 2021 book seventy two Keys to Manifestation. Her followers’ good Amazon reviews advise her wisdom resonates deeply with lots of seekers .

Ultimate Consider
Mariya Nurislamova embodies a scarce present day archetype: a venture-pushed CEO with a substantial-stakes spiritual change ego. Her journey demonstrates broader cultural convergence—the place public figures can concurrently occupy the worlds of commerce, metaphysics, and cultural commentary.

Scentbird's success attests to her small business savvy.

This really is Mariya demonstrates her potential to command interest and Make deep emotional resonance.

The truth clash concerning these worlds—sparked by metaphysical pronouncements—poses the two hazard and chance.

Irrespective of whether she amplifies the convergence or draws agency boundaries, Mariya stands in a pivotal crossroads. Her next actions may possibly redefine what this means to be a founder inside the spiritual-tech era—layering ambition with authenticity in a very manufacturer-new way.